Pizzeria Mums300,000+ views in one month
Khoury Creative Group runs Pizzeria Mums' social media: we film, edit and publish. In the first month our reels reached over 300,000 views organically, without a single krona in ad spend, and the most watched video has passed 119,000 views.
An established pizzeria in Gothenburg with several restaurants, a clear personality and a craft worth showing off, but no feed that reached anyone. The brief was to take over the account completely: find the tone, build a publishing rhythm and create content that makes people stop scrolling, from day one.
What we did
A face for the brand
We built the content around the chef and his humour, so the account got a voice people recognise and come back for.
Filming in the restaurant
We shoot on location, in the kitchen and by the oven, focused on the pizza, the craft and the atmosphere.
Reels built for reach
Short clips with a hook in the first second, cut to hold the viewer all the way to the end.
Continuous publishing
We keep the account alive with a steady flow, so reach builds post by post instead of peaking once.
The outcome
Over 300,000 organic views in the first month, across some fifteen reels. The most watched video has reached 119,000 views, followed by 48,000 and 39,000. The collaboration is ongoing and we keep producing content for Pizzeria Mums.
See the account↗